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Senior Brand Marketeer with a passion for fruit (32-40 upw)

  • Geldermalsen
  • 40 uur
  • Fulltime
  • Vast dienstverband
  • maandag 23 september 2019
Vacaturenummer: M2019000721

Direct solliciteren

Over de functie

We are looking for a sr. brand marketeer for GKE, the owner of the premium apple and pear brands Kanzi®, Greenstar® and Migo®. As a brand marketeer you are involved in developing and monitoring the strategy and coordinating and executing international marketing campaigns and projects to support the various brands B2B and B2C. With your ideas and engaging personality you take the lead in marketing our brands worldwide and convince our trade partners to embrace our activities.

Small team with great ambitions

You work closely together with the variety managers and marketeers at GKE. In this small team of 5 people, it is important that you are an all-round, strategic marketer with a pragmatic approach. You like to bite into a strategic issue but also effortlessly take on a whole bunch of operational marketing projects. You have a good overview of the marketing workload and proactively advise our CEO on setting priorities and taking marketing decisions. All this with one goal: together with colleagues and partners making GKE brands bigger and better known all over the world and especially loved by growers, retailers and consumers!


  • Take the lead in the preparation, definition, execution and monitoring of marketing strategy, marketing communication plans, planning and budgeting. All this in the given time schedules.
  • Proactively advising, convincing and supporting international Kanzi® partners in embracing and translating the marcom plans for their specific countries/markets
  • Organizing, preparing and attending various work groups and other international meetings (councils, work teams etc.)
  • Coordinate projects to develop various marketing and communication activities and tools such as campaigns, promotions, fairs, POS material, packaging, etc.
  • Independent management / briefing of agencies
  • Manage, maintain and develop the Kanzi®, Greenstar® and Migo® corporate identity

Functie eisen


  • You have a higher professional education in marketing and you have at least 5 years of experience in a similar position.
  • You have a good command of English and Dutch in speech and writing. German is an advantage.
  • You have the experience translating brand strategy into campaigns and marketing and communication tools
  • You have experience with project-based work.
  • Experience in trade marketing is a plus, as are good editorial skills.
  • You are no-nonsense and like to work in an informal environment with a small team
  • You have to be willing to travel a few times a year

Over het bedrijf

GKE is a Belgian company, founded in 2004 with 11 employees and 3 shareholders: Fruitmasters, BelOrta, and WOG. The marketing department of GKE is responsible for brand management, marketing and communication of the apple and pear brands Kanzi®, Greenstar®, and Migo® worldwide and works closely with 8 marketing partners in European countries and overseas.

Wat wij bieden

A diverse job at a brand oriented company, responsible for the second biggest apple brand in the world, Kanzi®. Strategic as well as hands-on, with room for creativity in the inspiring international world of fruit growers, resellers and consumers. A small, cooperative team of fellow marketeers in a modern office in Geldermalsen. Occasionally you get to travel abroad for a short time for a consultation, international meeting or a trade show.

GKE offers a competitive salary, depending on your experience.

If you are interested to apply you can send your CV and cover letter (in English) to Manon van Heumen, Senior Talent Specialist at USG Marketing and Communications (  If you have additional questions you can contact her at the same address or call 06-53677417.

Deel deze vacature

Manon van Heumen



USG MarComSales Utrecht

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